It re-establishes our old image in a way. It's nice to come back with something strong, something that reminds people we're a live group. I love heavy metal and I don't look down on it at all. But we're not a heavy metal group. I think you have to love something to play it. When I produced Bad News, I found that Ade Edmondson lives and breathes heavy rock music. And I love people that are so immersed in it that it's serious. I love AC/DC – what they do, it's very pure. But we're not that way, so we can't pretend we are. It's good to be able to step back and see the funny side of it, because it kicks out some of the shit. Just before we put the single out I started listening to what's on the radio, and the kind of stuff that becomes a hit these days bears no resemblance to what we do. But there are a few people out there who sit up when we do our stuff. I think the demographics are different for us. I don't think there are many thirteen year olds out there buying our records, and that age group is a large percentage of the record-buying public. I don't think we're a singles band really. People only remember the hits. It's been pretty up and down with singles. But I suppose we have done OK.