[Digitech Vocalist] Oh yeah, I've used one. The beginning of 'Driven By You' is just one voice, put through the Vocalist. I did it live, but it's only one take - great machines!
I had some time off while I was working in Los Angeles and I was down by the hotel pool. There were these two outrageous guys, splashing about, and they just came up and asked if I'd ever considered doing anything in the advertising world and I said, 'No.' They said, 'Do you want to?' and I said. 'Not particularly,' but they suggested running a few things by me to see if I was interested. Anyway, they came up with this slogan, which originally was 'Everything We Do, We Do For You' which was uncannily similar to the Bryan Adams song, which came out a little while afterwards. I thought it sounded a bit slushy and didn't really relate to it. But then they came back and said it was changed to 'Everything We Do Is Driven By You' and my initial thought was 'Yuk, I don't think I can do anything with that either,' because it just sounded like motor cars and I'm not interested in singing songs about motor cars. But then I thought 'Driven By You...' and ping! the lights went on; I thought of it as the power struggle that goes on in relationships. So this song sort of sprang to mind and I could hear it as I wanted it to be and I could also hear a few modifications that would suit their purposes, too. It's funny, I've spent most of my life thinking of advertising as a sort of dirty business, but in fact the same mechanisms work: you get input from someone, you get inspired and you give back. So I enjoyed it and they were great to work with. Very quick, very efficient. I produced a first version of that track in a week and they had it on the TV the next night! They really don't mess about and it also gave me a lot of momentum for the album. And it also gave me a hit, which I never expected.